Where Do YouLead From?
6 dimensions. 15 archetypes. One definitive leadership profile.
Benchmarked against The Fifty, the UK's most influential growth leaders.
Leadership Dimensions
Unique Archetypes
Research-Backed Questions
How It Works
A three-step journey to leadership clarity
Respond to Real Scenarios
◉Face leadership scenarios and ranking exercises designed to reveal how you think, decide and act under pressure.
Get Scored Across Six Dimensions
⬡Strategic Vision, Influence Architecture, Decision Intelligence, Adaptive Resilience, Operational Gravity and Innovation Catalysis.
Discover Your Archetype
✦Uncover which of 15 leadership archetypes you embody and see how you compare to The Fifty.
Choose Your Assessment
Start free, upgrade when you're ready
Free Preview
No sign-up required
- ✓8 core questions
- ✓Radar chart overview
- ✓Archetype reveal
- ✗Results not saved
Individual
Full leadership profile
- ✓24 research-backed questions
- ✓Full dimension breakdown
- ✓Detailed archetype analysis
- ✓Branded PDF report
- ✓Personal dashboard
- ✓Benchmark vs The Fifty
Pro
AI-powered leadership coaching
- ✓Everything in Individual
- ✓AI-powered leadership coach
- ✓Personalised development plans
- ✓Coaching based on your Fifty Benchmark gaps
- ✓Unlimited coaching conversations
- ✓Evolves with each quarterly retake
Business
For HR, L&D and leadership teams
- ✓Everything in Individual
- ✓Team admin dashboard
- ✓Dimension heatmaps
- ✓Comparative analytics
- ✓CSV/Excel export
- ✓Invite & manage members
Enterprise
For large organisations
- ✓Everything in Business
- ✓SSO integration
- ✓Custom question banks
- ✓API access
- ✓Dedicated account manager
- ✓White-label options
The Leadership Archetypes
Which one are you?
The Architect
Structured • Strategic • Legacy-Driven
Architects build lasting systems and frameworks. They excel at long-term planning, creating organisational structures that stand the test of time, and establishing clear governance models. They are visionary yet grounded, strategic yet practical.
The Catalyst
Energetic • Persuasive • Future-Facing
Catalysts spark change and inspire movements. They thrive on innovation, mobilise teams through compelling visions, and create infectious energy. They are change agents who turn ideas into collective action.
The Operator
Decisive • Accountable • Results-Driven
Operators deliver results with precision. They make swift, intelligent decisions, take full accountability for outcomes, and execute with efficiency. They are the backbone of high-performing teams.
The Diplomat
Trusted • Astute • Bridge-Builder
Diplomats build trust and navigate complexity. They excel at understanding diverse perspectives, mediating conflicts, and building coalitions. They create psychological safety and connection.
The Visionary
Bold • Imaginative • Conviction-Led
Visionaries imagine bold futures and rally others around them. They see possibilities beyond the horizon, inspire through conviction, and push boundaries. They are often pioneers in their fields.
The Guardian
Resilient • Principled • Trusted
Guardians protect and stabilise. They are anchors during turbulence, operate with strong principles, and earn deep trust. They create safe, reliable environments where others can thrive.
Frequently Asked Questions
What do I get for free?
The free preview includes 8 core questions, a radar chart of your scores across all six dimensions, and your leadership archetype reveal. Results are not saved.
What does the full assessment include?
The full assessment has 24 research-backed questions, delivering significantly more accurate scores, a detailed dimension breakdown, a branded PDF report, and a personal dashboard to track your development over time.
How long does it take?
The free preview takes about 5 minutes. The full assessment takes 15–20 minutes depending on how deeply you engage with each question.
Can teams use this?
Yes. The Business plan (£149/seat/year) includes an admin dashboard, team heatmaps, comparative analytics, and member management. Enterprise clients get custom pricing, SSO, and API access. Contact us for a demo.
Is this scientifically validated?
The OTA Media Leadership Index is built on psychometric principles and measures leadership across six evidence-based dimensions. It benchmarks against The Fifty methodology.
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